Skip to content

Archive

Field Experiments

Each experiment tests AI against a real business workflow with a human baseline alongside. Newest first. Every page shows the method, the results, the failures and the limits of what was established.

Field Experiment #00312 Sept 2026

Structured Business Information → Appropriate Next Action

Using the ten structured cases from Experiment #002, a human and an AI each assigned a priority, a next action, a reason and something to avoid. Both converged on the same operational pattern. AI was more conservative about missing information and stronger on operational prerequisites; the human was more commercially proactive and read customer psychology.

Field Experiment #00115 Aug 2026

Customer Inquiry → Next Action

We ran 10 synthetic customer inquiries through a qualification workflow — interpret the message, identify missing information, decide the next action — and compared how a human and an AI model handled them. The inquiries were incomplete more often than not, and the next action was rarely obvious.

Research updates

Follow the research

Get new FIELD experiments and findings when we publish them.

Email only. No lead magnet. Unsubscribe any time.